The article is updated and supplemented in 2014!
Hello everyone!
It's no secret that the site promotion consists not only from the inner, but also from external optimization. Some aspects of the first I have already affected the article, now it's time to talk about the second, external optimization.
The external optimization includes extension of reference mass, the so-called Link Building. This is done to increase the site's trust, as well as to attract traffic. There are many ways: from buying links before commenting by Dofollow blogs, etc. In Western Promotion, by the way, catalogs and social bookmarks are extremely popular. But now, with the arrival, much has changed. If it was previously believed that the "link site would not spoil", now the wrong approach to obtaining links can be ruined with all your efforts.
In order to correctly consider your strategy to build a refiner mass, it is very useful to study backlinka His (successful!) Competitors. So now I will tell you about 4 free services that help to explore the backlinks.
1. Let's start by S. Backlinkwatch .
Honestly, it looks not very. But one can open the curtain of mystery over the backs of reference. There are referring pages and ankhori, nothing superfluous. But the list of pages to which the links lead you will not find here either. You can also pay attention to the Nofollow attributes and the number of external references from the donor page (OBL parameter). The more references on the donor page, the less weight gets every one.
2. The second service is Linkpad.
As you can see, there is a list of referring pages and ankors. All this can be exported and see Excel. Pay attention to the left options: there is a possibility not only to see the links to the site being checked, but also those links that go with it.
If you check your site, make sure that you do not refer to poor-quality resources or "as if high-quality" sites that you didn't even be able to refer to. The last picture sometimes occurs after installing the next plug-in. I remember, I found the left link in my code of one plugin ... But this is a completely different story.
Prior to that, it was about free service definition services. But there are also paid. For good quality you need to pay, and nothing can be done about it. But it is possible that sometimes you can check the backlinks to the site, just by registering on the trial version of the service.
3. So things are with LinkReSearchTools.
The trial version is given for 7 days, and to register it does not need to enter data cards (which personally scares me from many other services). But in 7 days, you can enjoy the wonderful possibilities of checking inverse links: learn who, how and from what pages refers to the site being checked, and also be able to group information in various ways and export it to Excel. What do you say here: register - and see themselves
4. Fourth service with which you can check external links - Ahrefs. .
In my opinion, it is just a chic service that shows an extensive picture of what is happening, including newly emerging and lost links. So pay attention to the options to the left, I allocated them in the picture. To obtain Ahrefs, use the same scheme: registering and choose a free trial version, it is given for 30 days.
And now some additions!
- Majesticseo.com. - There is also a free trial version where you can check the tags.
- Moz.com - I love it, but for the receipt of the free version you need to enter data cards. I think these guys will warn you before writing off the money after the end of the trial, but still I usually do not register.
- Backelink for a penny - This is a paid Russian service. But it is quite cheap (what's about what "shouts" his name)))
- Panels for webmasters Yandex and Google. Never underestimate these services. True, you can use them only if you have access to them, which will not work when analyzing the backlinks of competitors. But your analyzed boldly. By the way, there is always a difference between the number of backlinks in Yandex and Google, sometimes essential (usually there are fewer yandex). But this is most likely due to different approaches of search engines to calculate references.
Here are such simple methods, you can find out the backlinks to the websites of competitors and our website. The latter is especially important in the Penguin Epoch. You can also read my articles about
Check external links to the site (your or competitors) and you can get a complete list of backlinks Online by entering the ul site in the form field. After searching the backlinks, you get a report to the inference plate, in which the donor ulla will be specified, the Acceptor Url, the level of the page, anchor and position. The service collects links from various sources, sorts and limits too much from one domain. Then there is an opportunity to check for free of charge for hooking and their texts. By default, a certain amount of free links (up to 1000) is issued. To make the analysis and find the backlinks also get them from different sources you need to click on the button. With a large volume of reference mass, Prestes may take a long time.
When checking the presence of links, it is checked on the redirect page (by page code). When there is a position in the column, there is no "no" and a new backlink is added to the sign for subsequent check - where the redirect is leading. As a result, you get an actual list of flavors for further analysis (transfer to a mass check by the button) and not a bunch of garbage.
Backlinks - an integral part of the promotion of any site. In the era of automated definition by search engines of the probabilities of purchased links, imposing sanctions for external references, and the struggle for the naturalness of reference mass for any othimizer is needed complete control over external references. It became a priority quality and not the quantity. To help webmasters and optimizers as the first stage of working on external factors, we offer our search tool for external references.
What do you need to search for backlinks?
- To further analyze the quality and naturality of references to your site
- For Anchor Sheet Analysis
- For analyzing links and invokors of competitors in the top
- To evaluate domains / sites when purchasing them
- To search for sites from which you can get a link
Analysis of external links to the site
In the service you can run and analyze external links by dividing them on high-quality and low-quality. To begin with, use the search for backlinks, and then unload them to check the quality of links. Instruction -
I have long wanted to search for services that allow you to search for external links to the site / domain that is not belonging to you. Found a few. Read.
The post pulled out the drafts. It began to write a long time ago, did not finish it. I think, it's time to publish, as the main tool for finding backlinks - Yahoo! Site Explorer, nevertheless stopped working.
C began a little about what it is necessary. If you know why you need it, you can immediately go to the list of services for or (services from the PS, where you need to confirm the right to the site).
View the number of links, with what animals, on which pages, quality of references, etc. That is, to see how competitor is promoted, what paid and free methods for obtaining backlinks use.
Base collection for free backlinks
Collecting all kinds of site directory databases, articles, trust sites, etc. For example, someone sells the domain forum, the Titz of which is obtained by a run on some base. We looked at links, gathered the base.
Evaluation of the quality of domain indicators
Sometimes when buying a domain it is required to view links to the domain to evaluate the quality of such indicators as TIC and PR. For example, buy a domain from Titz or PR, checked the number of external references to the domain by one (and better not one) service, but there are no references. Most likely, such a TIC and PR is obtained by some muddy way and fall off you at the very first AP.
Maybe even for something you can use.)
Services for searching and analyzing links to the site / Domain
How to find out the number of links if the site is not yours? As it turned out, there are various services that allow you to find external links to someone else's website / domain.
solomono.RU Search for external references from Solomono.ru link exchange. The service allows you to upload search results: URL pages, domains, antkori and not only. The number of results for unloading is limited. You can unload a full report, but it is already paid.
ahrefs.com The service allows you to find and see backlinks to the site (referring domains and pages, and anchorage links). The free version of the service is limited by the number of references, domains and anharms displayed in the search results. There are several tariff plans in the paid version, which also differ in the number of results.
megaindex.Ru Search service of referring sites from the exchange of links Megaindex.ru. Shows external links to the site, the site page and the Anchor links. Among other things, marks the spa reference.
alexa.com search external links can be found on the ALEXA rating site. Information scanty. Although it is unlikely that any service gives full information about all external references.
domain-pop.com Another backlink analysis service. Perhaps issues results from someone else. I did not consider in detail.
Services from PS for their sites
webmaster.yandex.ru Service in the view does not need. The only one for those who did not know, know, in the panel you can adjust the unloading of external links. To do this, go to "Setup" \u003d\u003e "Unloading external links" and allow unloading. Once a week will be drawn up the report that can be downloaded and see.
google.com/webmasters/tools/ Google webmaster panel. Unloads referring domains, links and renovation links to Excel tables that can be downloaded and see.
bing.com/Toolbox/Webmaster Bing Webmaster Panel. Began to use recently, so I don't know how external links are displayed and how to export them. In the near future, I will tell about this service as a separate post.
If you know some services or ways to search / analyze external links to the site, be sure to write in the comments, add to the post.
One of the proven methods in SEO, which resist the test of time is the analysis of the reference profile of competitors, and adapting it to itself. That is, instead of spending long days and even the week to search for good donors, we just take this information from competitors.
And it's not just the sites to place references. Thus, you can withdraw your version of the optimal reference profile that works well in your niche.
Analysis of backlinks of competitors allows you to solve the following tasks:
- look at what resources there are links to the sites of your competitors;
- determine which pages and sections of other people's sites are actively moving in this way;
- determine the highest quality / perspective platforms;
- learn interesting features of the reference profile (Ankory, Dofollow / NOFOLLOW, etc.);
- create your own base for future placement;
- surveys successful solutions and develop a good strategy.
Even taking into account the reduction in the weight of the backlinks in the context of the latest search engine algorithms, they still remain a significant ranking factor. Especially if we are talking about really high-quality references.
How to find competitors for analysis
To proceed with the analysis, you need to collect a list of sites with which you will work. Select, of course, you need the best, those whose success are you sure. In addition to the explicit leaders of the niche, you can filter projects and simply by attendance. That is, select the most traffic.
It is quite simple to do with such a service as SimilarWeb.com. Just drive into the analysis window the desired URL and press ENTER. The data is tightened literally in a couple of seconds:
And a couple more ways:
- you can see the issuance by relevant keywords manually, and select sites from the top 10;
- search for competitors' domains using Ahrefs, Competing Domains Tab:
- search for competitors via serpstat.com, drive a domain in the analysis field, and then scroll through the page at the bottom, to the list-table "Competitors in searching":
- uploading the top 10 URL on request (Yandex and Google), with the help of the Arsenkin tool, on this link.
You can add a couple more options for solving the problem in this list, but listed quite enough. If you have any interesting ideas on the topic, you can send in the comments.
Backlink search tools
We dealt with the peculiarities of the search for "patients" for analysis, so you can proceed to the consideration of the tools that allow it to do. Really good solutions are not so much. Most of them are paid, but the attachments pay off. Yes, and working in trial mode, you can learn a lot of interesting things.
The most popular service of this kind, which is actively used by optimizers from around the world. Initially, it was created exclusively for information on the back links, but, gradually evolved in a full-fledged tool for competitive analysis.
But, since we are interested in specific opportunities, let's see what Ahrefs can offer in this context. And its capabilities are really wide, you can:
- find out which domains or pages refer to a specific site / URL;
- obtain data on the antikram and their ratio in the total mass;
- find broken links that lead to remote pages;
- visualize the dynamics of backlinking growth;
- find out how different link types are distributed (text, images, dofollow / nofollow, etc.);
- get an assessment of quality for each of the Becklinks;
- filter links by type of source (articles, blogs, forums);
- and a lot of interesting and useful.
Results can be sorted by applying various filters, and export for further processing, for example, in Excel. The minimum cost of the monthly account Ahrefs is $ 99.
Recently, the service base has become good enough to consider it as a decent alternative to Ahrefs. Especially given what it costs it is much cheaper - the tariff grid provides for the opportunity to acquire the initial plan for 1490 rubles. Many webmasters of its capabilities will be enough for comfortable work.
An analysis of external references to the site here is carried out in a separate module, which is pretty quickly working and displays such indicators as:
- the number of referring domains and references;
- the ability to output unique references or one of the donor;
- used and their ratio;
- distribution of references by types: text, bezanny, images, redirects;
- topics of sites and types of domain zones;
- pages with the highest number of external references;
- link type is commercial or non-commercial.
Of course, there is no such abundance of data as Ahrefs, but, with its main task - the analysis of backlinks - Megaindex copes excellent. Especially since many specialists are quite enough. And the advantage of the price is obvious.
A relatively recently launched multifunction platform for sienes, which offers all in one solution, and the analysis of external links here is presented as one of the options.
One of the features of SERPSTATA is that the service stores a detailed history of changes that occurred with reference weight sites over the past two years. Also, the quality of the backlinks is estimated using the internal metric of the SerPStat Page Rank, which indirectly should testify to the usefulness of one or another Beklinka.
In the rest, SerpStat features are similar to other services:
show referring domains and pages, as well as the indication of the URL on which the reference leads;
- a graph of a reference mass change in recent months;
- tracking new and lost links;
- date of the first and last indexation;
- analytics used by Ankram;
- link type: Follow / Nofollow;
- the definition of pages that are most often referred to.
The cost of the base tariff begins with $ 19, but its capabilities are unlikely to be enough for normal operation. Optimal can be considered the "Plan B" tariff, but at a price of $ 69 per month, it is worthwhile, whether to take it, or better surcharge and take ahrefs.
Majestic.com.
Another well-known overseas service, an eternal competitor Ahrefs and a decent tool for optimizers who need to receive information about the links of competitors. The base is also large and regularly updated, and the cost of the initial tariff plan starts with $ 79, and when paying immediately for three months - $ 49.
The list of supported languages \u200b\u200bis Russian, and everything can be tested even without registration. Just enter the desired domain in the search string and click "ENTER". A summary is displayed for perception, with all the important information:
After registration, everything, of course, becomes much more visual and functional. But the capabilities of the basic version can be used to quickly evaluate when auditing or forming a proposal for promotion. For example, you can quickly find out the overall picture of the antikram, etc.
That's what the opportunity offers Majestic:
- information on the number of referring domains and pages;
- new and lost references in the last 90 days;
- used animgers and their types;
- list of links that lead to non-existent pages;
- distribution of references on the geographic affiliation of domains, etc.
The main advantage of this service is the relevance of the base that is constantly updated, and according to the results of many tests is considered one of the best.
LinkPad.ru.
The only tool from our list, which offers the opportunity to view the footlink statistics for free. Of course, not without compromises, but thanks on this. A rare database update can be attributed to the disadvantages of the service - about once every 2 months - and a limited set of information that can be obtained.
After registering and start checking the site, you will receive data on the dynamics of reference weight change:
The number of donor domains and external references as a whole, the percentage of Nofollow and the benchmarks in the total mass of Beclinkov:
Target pages, as well as a complete list of referring pages with headlines, URLs and animals, which can be exported to CSV:
In general, LinkPad is a simple, understandable and free solution that can be useful in a variety of situations.
Using the services listed in this article you can find out which links lead to the websites of competitors, how they receive them, and then the case is the case. The competently built strategy for increasing the backlinks is not a guarantee of receiving the top, but will be a very good help on the way to it.
And what other tools, in your opinion, is it worth adding to this list? Share your opinion in the comments!
