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Despite my rather low rating on this search engine, the first email address was @yahoo. But this is a distant service for all of us, more it reminds us of a good media portal, like a rambler, which simply gave up its positions and left the list of search engine competitors. The site is completely tailored for a foreign user, so it is useless to look for some news here, and even more so in Russian.

Although my knowledge of English is quite applicable to use this site, it is still very boring. By the way, the mail from Yahuu is also not as reliable as they say about it. SPAM is poured into the mail in not a small amount. And it's just inconvenient to be there. Before going to America, and I went there according to one program, I just needed to have mail on this service, so I had to create it. Now I no longer use it, moreover, recently I just could not remember the password for the mailbox, but I restored it and looked, and there is just a bed of spammers.

If we compare Russian products with each other and American ones, then we can single out such a feature. Google has the same priority over Yahoo as Yandex over Mail. There are a lot of different services on yacht, such as sports, dating, horoscopes, blogs and much more. It's just that each person chooses what he likes. I like Yandex, because I'm used to it, and here everything is in Russian, they publish only our news, not covering it, as they do on foreign sites.

What's even worse is that our sites are just horribly indexed by this search engine. In this regard, a huge number of SEO optimizers simply do not pay close attention to this and place a big stake on promotion through Yandex and Google. I also have my own website, I put a lot of emphasis on the TIC and PR indicators from Yandex and Google, respectively. Yahuu also has its own directory of sites, but there are simply terrible requirements for getting your resource, and often you rarely see our domestic site in this directory. Foreigners do not like us, except for Google, which indexes my sites even better than Yandex.

Anyway, this is my assessment of the Yahoo search engine. I just shared my impressions of this portal. But this is so unusual for us that even one percent of Russian Internet users do not use this resource as the main one for search queries.

Thanks for your attention! We share our impressions!

Video review

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The world famous Yahoo! invites the domestic user to use the Russian-language version of the well-known portal abroad. Yahoo search engine in Russian began its work not so long ago, but now domestic visitors of this service have the opportunity to use the "Search on the Internet" function and read news in Russian from the company's partners.

The heading "My favorites" invites users to leave links to sites of interest to them on home page portal, as well as use other functions in order to give the Russian-language version of the search engine an individual look.

Yahoo search bar (working)

Search engine Yaho and Bing

At the moment, the system is in second place in the world popularity rating. It easily processes about 6-7% of information requests coming from all over the planet. As you can see, this project is not only popular, but also in demand.

Several large corporations tried to acquire this company in 2007-2008, however, to no avail. So, for example, in mid-2008 Microsoft offered over 45 billion dollars for it, but the bosses decided to reject such an offer, because they thought they could earn much more on their own.

But they did not last long, and already in 2009, the Yahoo-Microsoft tandem was formed. But it was not possible to compete. The bulk of the pessimistic predictions regarding such a merger came true with incredible accuracy. In this regard, the company's management decided, as an emergency, to introduce a number of innovations. According to their assumptions, they should significantly increase the functionality of the service.

After the service stopped supporting its own engine, moving its search potential to the Bing engine, Yahoo's share in the global market fell by several percent, which is unlikely to be due to the consequences of the transition period.

Apparently, the instinct of keeping the company among the leaders turned out to be stronger over the comprehensive trust in the partner, since the corporation began to reorganize the Yaho search engine without receiving the go-ahead from Microsoft. We decided to focus all work on the following areas:

  • Optimization of advertising tools;
  • Increased protection of data about system users;
  • Creation of your own analytical center.

Search Engine Yahu Review

The project was founded more than twenty years ago, and today it is the oldest and most complete Internet directory.

Today it is the popular Yaho search engine, serving over a million queries daily. It all started with two people, David Philo and Jerry Yang, who were just planning to collect bookmarks in one place.

This search engine has gained success and popularity due to the manual labor of a huge number of editors who tirelessly compose and edit the contents of the catalog.

The difference between Yahoo search engine in Russian and others is that it searches exclusively in the directory. Thanks to a simple and complete list of categories, the desired category and necessary sites are quickly found. The main page of the portal loads almost instantly and displays a list of text links about new sites or materials. In the middle of the page there is a search box with a list of categories. At the bottom of the Yahoo home page are links to the most visited sections of the project.

If no information was found on your request, then the search engine AltaVista was connected. True, it was turned off a couple of years ago, and now it is connected.

Yahoo - more than just a search engine in Russian

On the one hand, the search for information on the global network is a priority task, but it has long ceased to be a simple search engine, but has become a huge portal that combines many services. E-mail is no longer a surprise to anyone, rather its absence will cause bewilderment, so it is not surprising that the Mail service is present, just like the Messenger instant messaging service. Not so long ago was introduced new service Answer, bringing together the intelligence of users and computing. Moreover, in early 2010, the Yahoo search engine acquired the Flickr service, thanks to which people process and send pictures and photos. Now this will not surprise anyone, but at that time the service was extremely popular.

It should be noted that in order to increase the popularity of the portal and its services, the company's specialists create versions of their services in other countries. For example, Taiwan decided to test a version of the Answer service, which eventually gained wide popularity, thereby giving impetus to the opening of several more versions of this service in other states. In addition, the search engine has several research centers abroad.

And finally, it should be mentioned that today the employees of the corporation continue to work hard on mobile versions services and services. Using the new Go platform, people work with their by email from their smartphones and tablets, communicate with each other using instant Messenger messages, share the photos they have taken with the Photos service, search for the necessary information from the Yahoo search engine in Russian. To further increase their audience, the company goes to various tricks in order to lure users. One of these is Yahoo users creating their own commercials.

Hello dear readers of the blog site. In Runet, there are several search engines that somehow influence the distribution of user preferences: Yandex (here I wrote about setting it up), Google, which is inferior to the leaders, and completely invisible.

At the turn of the century, Yahoo had a very successful IPO and after a while their shares went up very well in price. It was a golden time for this company, but after the collapse of dot-coms in the early 2000s, their shares fell by almost two orders of magnitude.

In subsequent years, the management continues to actively buy various services (in 2002 they even made an offer to Google to buy it for three billion greens, but were refused, after which they agreed to use their index base to implement their search) and build muscle, but many of the steps taken will not work and even lead to losses.

In 2002, Yahu's management finally came to the conclusion that one search directory (even the largest in the world) was not enough, and it was accepted decision to launch a search engine with your robot. For the first two years (until 2004) I used the Google index for this purpose (now the Runet search engine mail.ru does the same).

After that, Yahoo already used its own index base (for this business, several search engines were bought up at once, including the not unknown AltaVista), which, however, was not the best solution, because not so long ago the management was forced to completely switch on all its services to the engine from the Bing company (owned by MelkoMyagkiy). As a result of this manipulation, the Bing search engine confidently took the second place in the search in the United States and around the world.

In 2008, Melkomyagkie offered to buy Yahoo with all the giblets for forty-five billion greens, but the company's management, after several months of deliberation, actually thwarted the deal. After a while, they come to an agreement, which still allowed Bing to become number two in the world.

In the following years, the company is mainly engaged in trying to get rid of all the good that they managed to buy during their heyday. Moreover, they sell some services much cheaper than they bought, and what they do not sell, they give to (for the management of another company).

Some projects are simply closed (for example, an analogue of the free GeoCities hosting, which Yahoo had previously bought for fabulous money). In general, the prospects for this company are probably not very bright.

Yahoo in Russian (ru.yahoo.com)

Recently, their main site has made friends with the Russian language and you can search on the sites of the Russian Internet on the page Yahoo! in Russian ... Bing's engine does not demonstrate anything extraordinary, but I did not notice any special flaws.

This search engine quite quickly and fully indexes sites on the Russian Internet, if you have not prohibited them by their bot, for example, in order to reduce the load on the hosting server.

This bot is very persistent, however, at you can set the hours when it will be allowed to torment your resource, and indicate the acceptable level of the load generated during this.

Like any search engine, Yahoo seeks to capitalize on the desire of users to find an answer to their questions. At one time, Google came up with a rather compromise and unobtrusive (at least by design) way of earning money - placing contextual advertising with auction pricing (you can read about its principles in my article about).

As for the quality of the search engine, in any case, for some queries I have checked, this blog occupies about the same positions in it as in Yandex or Google. Another thing is that yahoo search share (and Bing too) in Runet is vanishingly small, as a result of which I practically do not observe from these search engines.

But after all, webmasters do not live alone in Runet - the bourgeoisie is much more generous in rewarding the works of the righteous (in, for example, clicks will be an order of magnitude more expensive) and many turn their eyes to him. Well, good positions there in Bing (and hence in Yahu) will not be superfluous.

There is also a picture search, which is much more like.

There is also an advanced search, which in fact differs little from analogues from the leading search engines of the Russian Internet (read my articles about that, and).

In general, in the light of what happened in last years events and perturbations, it is no longer worth considering it as a search engine, however, this megaportal has a whole set of in-demand services, such as Yahu mail, photo hosting Flickr, messenger and much more.

It is difficult to judge how these services are better or worse than those offered by competitors, but around the world millions of users, once hooked on Yahoo, no longer get off of it (it is especially popular in Japan).

Runet also has pale reflections of this giant of the Internet industry (mail.ru and rambler), but their share in the world Internet is much lower and balances at the noise level. For users, they are the first site (portal) that they visit when they enter the Internet. There they read the news, check emails, write instant messages, watch the weather, and do other everyday little things.

All this can be done on the main page of the Russian-language portal - Yahoo in Russian:

As you can see, this company has partnered with a number of Runet news agencies, whose tabs are immediately shown to the user on the home page. From the left menu, you can go to viewing the international page of the portal, view mail and find out the weather for the coming days anywhere in the world. Further in the left column you will find links to the most popular services in the Russian Internet, for example, Odnoklassniki, Twitter, Facebook, Afisha and others.

True, there is no clear leader of the Runet - but the service, kindly to you, provides you with the opportunity to add the necessary links to the left column using the "Add favorites" available at the very bottom. True, for this you have to register and get a free mailbox in the load, which may not be superfluous.

Yahoo Mail, registration and setup

After saving the changes made in the profile, a message about this will appear at the top of the page, and a link to your public profile will be shown next to it (the word "Rate"). If you want, you can, because an extra backlink will never hurt, although it may not help much. But we have already digressed from the topic of the article.

The mailbox you created will be available at mail.yahoo.com ... It will be possible to import contacts from the one you already have, or (from small ones), or from your Facebook account:

Personally, for many years now I have been working with correspondence exclusively through Gmail (although I started with all the same), but at the time when I was making the choice, I heard many good reviews about the spam cutter in Yahoo Mail, but it is possible that now the situation has changed. At the moment, their interface unpleasantly surprised me with the dominance of advertising, and its size amazes, which sometimes becomes quite monstrous (420 x 600 pixels):

I did not find any special tricks, except for the possibility of adding photos to letters from the photo hosting Flickr, which again belongs to Yahu. I didn't find any filters and shortcuts that I got used to in Gmail, but it is possible that I was just looking badly.

I didn't really like the default purple theme, but it turned out to be quite easy to change it by choosing Options\u003e Themes from the top menu. The main "Mail Options" are also hidden there, which can be customized if you still decide to use Yahoo Mail.

Considering the speed with which the company has recently been selling, closing and outsourcing its projects, I would be careful not to move my main mailbox to this mail - if they suddenly shut it down. Although there you can create a secondary mailbox and set up mail forwarding. ...

Yahu catalog - paid and free registration

Usually, when promoting a site on the Russian Internet, webmasters tend to add it to popular directories. The most significant in Runet are considered, well, and sometimes they remember about the Mail.ru and Aport catalogs.

When it comes about promotion in the bourgeoisie, before the webmaster always added the site to the panel. However, she rested in Bose with the search engine:

This event spoiled the mood not only of the webmasters working in the bourgeoisie, but also of the entire Internet community in general. This panel included an amazing tool that allows you to get a lot of information about the link mass of the site. The sad fact is that competition always benefits ordinary users.

Well, and adding your site to the Yahu directory while promoting in the bourgeois has probably already become a rule. He lives at Dir.yahoo.com and is only available on english language, but it's not at all a problem to translate the entire page with.

Previously, there were localized versions specifically for Germany, Spain, Italy and France, but at the end of 2009 Yahoo considered their support a luxury and stopped doing it. It never came to support for the Russian-language version of the catalog, and, probably, it never will.

So, there are two possible types of placement in the Yahoo directory.

Yahoo Messenger is a free and very popular instant messenger for communication on the Internet from the well-known search engine Yahoo!

Download Yahoo! Messenger is absolutely free and in Russian, because this communication manager is made to a fairly professional degree, designed for communication purposes by instant sending text / voice / video messages through the global "web".

People who use a personal device with an Internet connection as a means of instant communication simply cannot do without some kind of messenger program. Such utilities become commonplace and are installed directly on a new system. One of the popular similar programs is Yahu Messenger, which is distributed unofficially in Russian and other languages.

After entering the messenger, the user gets access to all services, including online games, streaming music, creating conferences, file sharing, the ability to call landline phones reduced billing, and full integration with other special services Yahoo!

The old version of the messenger:



This is a non-commercial utility, so Yahoo! Messenger download for free is easy. The main window and, incidentally, the rest of the interface are somewhat similar to ICQ (or other utilities of a similar series), but, of course, with individual "tricks".

It should be noted that the free Yahu Messenger has a Russian version, unofficially translated by Andrey Kravtsov. The software boasts very advanced multimedia capabilities. Able to create individual playlists, and when loading special plug-ins, you can use players or radio stations, in addition, it is possible to listen to music tracks from friends' profiles.

It is possible to download Yahoo Messenger for free from the official website, and the version in Russian from the link with the prefix rus. It is enough to download and run the YahooMessenger.exe file as the default application window will open with a Russian interface.

This is a new, fast, accurate, convenient search engine for android devices. The minimalist design, the absence of unnecessary functions and a broad overview of the search engine allow you to find what you are looking for in the shortest possible time.
The search engine is very easy to use. The main features of this tool:
- an intelligent assistant when typing a word;
- possibility of voice input;
- Support for search by area.
There is a user support system that will allow you to enter the name of the desired object faster.

The instrument's voice set is very accurate and does not require repeating a sentence. Mistakes only in rare cases. It is not necessary to speak loudly, thanks to the intelligent selection of the voice, by setting the search engine to your voice once, you can enter data even with extraneous voices in the background.
Thanks to the geolocation function, when searching for specific places by name or general features, the search engine gives the exact location. It can also act as a navigator and get directions.
The search engine interface is very simple. By swiping to the right, you can change the search categories from general information to pictures and videos. The app saves your search history, which can be easily deleted in the settings.


In cases where the request is not accurate, you need to click on the arrows next to keywords in the catalog result to refine your search. This allows you to filter out the results of clone sites, unnecessary and side resources.
In general, the search engine works fine. Unlike its other counterparts from Yandex or Google, it does not overload the device and does not hang. The only disadvantage of this tool for searching the Internet, perhaps, is the inability to increase and decrease the font of the found texts.
At least users Google play Market consider it a good search engine and rate it at 4.2 points. More than a million users have already preferred this tool to its counterparts from Yandex and Google.


The app is free, but contains ads. This is perhaps a very big disadvantage for a search engine. After all, this is one of the most frequently launched applications, constantly running in the background. Better to check the cache from time to time, clear it. Otherwise, the device may simply fill up with advertising junk and eventually start to hang and slow down.
The range of users is limited to device owners on operating system android versions 4.1 and up.

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